Tesco will launch loyalty card for Fresh & Easy

07/18/2011 | Wall Street Journal, The

Tesco plans to introduce a loyalty card for West Coast chain Fresh & Easy Neighborhood Market, allowing shoppers to earn points for purchases. The U.K. company opened its first U.S. store in 2007, at the start of the financial crisis, and has about 175 stores, with trading losses of about 13%.

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