Baskin-Robbins' digital menu boards say "modern"

07/18/2013 | Digital Signage Today

Baskin-Robbins is rolling out a revamped store design that incorporates digital menu boards and an LCD cake display as part of a plan to meld the iconic ice cream brand's legacy with modern twists. "Together with both new and existing franchisees, we will continue to bring to life our brand's slogan, 'More Flavors. More Fun,'" franchising Vice President Grant Benson said.

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