Brands are in full royal-baby swing

07/18/2013 | Advertising Age (tiered subscription model)

As the U.K. awaits the arrival of its next prince or princess, brands and media outlets are in a frenzy to capitalize with coverage and products. The Daily Telegraph and The Sun have setup a stream that literally watches the doors to a London hospital wing, while Unilever has produced new royal baby packaging for its Persil detergent and Comfort fabric softener, which will hit the shelves after the birth.

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