Budweiser turns up the volume with Facebook music campaign

07/18/2013 | Mashable

Budweiser, Facebook and VICE are partnering for a platform that will use Facebook to promote and distribute works by established and up-and-coming musicians. The "Made for Music" content is expected to be highly sharable and to get traction in users' news feeds. "As a brand, we're trying to become better storytellers. Facebook's platform is a really important channel for us to connect globally with our 10 million fans," says Kathy Sattler of Budweiser.

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