Coca-Cola ad searches the world for those who will "Smile Back"

07/18/2013 | FastCoCreate

Coca-Cola sent a crew of "smile starters" around the world to reward those who smiled back with a Coke or other prizes, including sunglasses and bicycles. The results of the campaign are captured in a new 2-minute video Coke posted to YouTube. "I think what is so powerful is that the majority of people did smile, and they were all strangers. None of it was set up," said Coke's AJ Brustein.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA