Coca-Cola ad searches the world for those who will "Smile Back"

07/18/2013 | FastCoCreate

Coca-Cola sent a crew of "smile starters" around the world to reward those who smiled back with a Coke or other prizes, including sunglasses and bicycles. The results of the campaign are captured in a new 2-minute video Coke posted to YouTube. "I think what is so powerful is that the majority of people did smile, and they were all strangers. None of it was set up," said Coke's AJ Brustein.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America