Mobile search ads cut into Google's Q2 revenues

Google's second quarter financial results fell short of analysts' expectations as a result of falling search advertisement prices driven by a drop in desktop Web searches. Google's revenues climbed 20%, below its increase of 22% the past two quarters, as the cost-per-click of a search ad fell 6% compared to the year before. The results raise concerns that increasing mobile adoption will cut into Google's revenues because mobile search ads do not command the same prices as Web ads.

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