Paid search on mobile platforms buoys overall spending

07/18/2013 | MediaPost Communications

A more than 70% year-over-year increase in paid-search spending on smartphones and tablets compensated for a 12.5% decline in spending on desktop-focused efforts during the second quarter, according to The Search Agency. Cost per click on Google rose 8.3% from the same period in 2012 but increased 21.2% compared with Q1. Overall, the click-thru rate dropped across all devices, but Google turned around smartphone CPC in Q2, posting an increase of 23.8% compared with Q1. The desktop CTR on Bing declined 18.2% from Q1 to Q2.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
IAB
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY