Pepsi's Sabra strives for dip domination

07/18/2013 | Bloomberg Businessweek

PepsiCo's Sabra Dipping is looking to make hummus the next salsa. The venture has become an official sponsor of the National Football League and has launched ads inviting consumers to "dip life to the fullest" showing chips and chicken wings being dunked into the chickpea dip. Currently, only 18% of U.S. households have bought hummus, but Sabra hopes to boost that. "When people taste hummus, they change their mind about it," said Sabra CEO Ronen Zohar.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI