Rolling Stone cover riles advertisers

07/18/2013 | Adweek

Advertisers in the issue of Rolling Stone that features the Boston Marathon bomber suspect posed like a rock star are upset that they were not told before it hit newsstands and some are considering whether they should move their business away from the publication, according to this report. Rolling Stone is well-known for controversial stories and covers, so it is "incumbent upon the buying industry to set acceptable client standards with publishers upfront," said Allison Howald, a PHD senior vice president and U.S. director of print investment.

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