Stop trying to think outside the box

07/18/2013 | Strategy+Business online (free registration)

"Thinking outside the box is a complete myth. It is based on flawed research from the 1970s," say authors Drew Boyd and Jacob Goldenberg. They advise a more traditional method of finding innovation through one of five patterns. "By constraining and channeling our brains, we make them work both harder and smarter to find creative solutions," they say.

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