Study: Online campaigns motivate skin-care shoppers

07/18/2013 | · Drug Store News

People who buy sun- and skin-care products are more likely than other consumers to be influenced by digital media campaigns, a new study shows, and are more likely to learn about a brand via social media. The Interactive Advertising Board study also found such shoppers are more likely than others to download mobile applications and use such apps in researching beauty products.

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