Study: Online campaigns motivate skin-care shoppers

07/18/2013 | CosmeticsDesign.com · Drug Store News

People who buy sun- and skin-care products are more likely than other consumers to be influenced by digital media campaigns, a new study shows, and are more likely to learn about a brand via social media. The Interactive Advertising Board study also found such shoppers are more likely than others to download mobile applications and use such apps in researching beauty products.

View Full Article in:

CosmeticsDesign.com · Drug Store News

Published in Brief: