How mobile could beat TV

07/19/2011 | Adweek

Paul Gelb, Mobile Practice Lead of Razorfish, is predicting mobile ad spending will eventually outpace TV. In an interview with Adweek, Gelb said mobile represents mass media in the truest sense and suggested the shift in ad dollars may not be far off. "If you'd predicted [when the iPhone launched] that smartphones could outsell PCs and that people would spend an hour a day on their phones, no one would have believed you," Gelb said.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA