Promotions accounted for 23% of CPG sales volume in 2010

07/19/2011 | Reuters

A study from Terra Technology found an 80% increase in 2010 in the volume of consumer packaged goods sold through discounts, coupons or other promotions. The volume of goods purchased through promotions was 23%, compared with 13% in 2009, according to the firm for supply-chain technology.

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