Chipotle text campaign engages mobile users, builds database

07/19/2013 | Mobile Marketer

Chipotle is engaging consumers with a game and a chance to win 20 years' worth of weekly burritos in a cross-platform campaign that includes texting and social media. The SMS component begins with a call to action on receipts that invites customers to text in a keyword to receive hints on daily puzzles and opt in for Chipotle's SMS program, which helps build the chain's database.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX