Chipotle is engaging consumers with a game and a chance to win 20 years' worth of weekly burritos in a cross-platform campaign that includes texting and social media. The SMS component begins with a call to action on receipts that invites customers to text in a keyword to receive hints on daily puzzles and opt in for Chipotle's SMS program, which helps build the chain's database.
Chipotle text campaign engages mobile users, builds database
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