Hot Pockets targets foodies with new ingredients, campaigns

07/19/2013 | Bloomberg Businessweek

Nestlé’s Hot Pockets brand has revamped its 30-year-old treat with "premium" meat and "real cheese" as a way to reach millennials, who consider themselves foodies. To tout its offering, already in stores, Hot Pockets will work with the Funny or Die comedy site to create branded content and marketing materials with its new tag: "Better taste. Better quality." Recently, the pair developed a "Pocket Like It's Hot" video featuring the artist previously known as Snoop Dogg.

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