Moms turn to the Web for deals

07/19/2013 | eMarketer

About half of U.S. moms say they're doing more of their shopping on the Internet than ever before, and more than 4 in 10 say they use the Web to find better deals, according to a poll from Experian Marketing Services. A separate poll from Arbitron and Edison Research found that moms are also 11 percentage points more likely than the general population to use daily-deal websites.

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