Products aimed at boomers need to match the marketing

07/19/2013 | MediaPost Communications

Marketers are getting the message that boomers today are not responding to the appeals that might have moved their parents in middle age, writes Zeke Turner, founder of Mainstreet Property Group. In turn, that message from marketers ought to be heard by brands, whose products may need to be improved to match the promise of the marketing language used to sell them.

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