South Korea men's grooming market is ripe for growth

07/19/2013 | CosmeticsDesign-Europe.com

South Korean men are avid purchasers of personal grooming products, say experts, making the nation key for product manufacturers with an eye on expansion. Men's skin care is an especially hot category, with South Korea accounting for 21% of worldwide sales. "We forecast accelerating growth over the next five years in Korea," says Simon Duffy, founder of men's product brand Bulldog.

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