How to emulate the Old Spice Guy's social-media success

07/20/2010 | Digital Influence Mapping Project blog

In coming weeks and months, many social-media marketers will be seeking to emulate the success of Wieden's Old Spice campaign. The key to doing so, writes John Bell, is not to copy the stunt directly, but rather to find ways to bring together creatives and social-media strategists early in the process, in order to combine genuine entertainment with a trust-boosting, buzz-worthy social-media campaign.

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