How to get your employees to be your best advocates

07/20/2010 |

Employees who become "advocates" and recommend your employer brand to others can help you attract top talent and create a stronger social-media presence than simply adding thousands of Facebook followers, Libby Sartain writes. To encourage workers to become advocates, build a strong emotional connection by doing things such as letting them participate in company videos or sit in on job interviews, she suggests.

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