How to use site search to gain customer insights

07/20/2011 | Internet Retailer magazine

Google and other search engines have consumers accustomed to using search functions to find what they're looking for, a plus for online retailers who can use search functions on their sites to gain more insight into shoppers' preferences, this article says. "The challenge for retailers is to take search beyond its traditional use as a tool for product location, and leverage it as a key customer touch point from which the consumer and retailer can benefit," Aberdeen Group analyst Greg Belkin wrote in a report last fall.

View Full Article in:

Internet Retailer magazine

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Human Resources Business Partner
Brooks Brothers
New York, New York
Store Manager
The Container Store
DALLAS, Texas
General Manager
Goodwill Industries of Southern New Jersey and Philadelphia
Aberdeen, New Jersey
Director of Business Continuity
J.Crew
New York, New York
Associate, Communications Operations
Disney
Glendale, California