SMS marketing offers digital scale, cost advantages

07/20/2011 | E-Commerce Times

Texting remains the one mobile platform that can reach everyone, says Josh Malin, marketing director with Ez Texting, which offers an easy way for businesses to launch SMS campaigns with customer opt-in. Text messaging also opens a way for smaller businesses to do the kind of wide-scale marketing that only larger companies previously could afford, says Mobivity Vice President Brad Morrow.

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