Mazda and NBC team up for new model/show season

07/21/2005 | NYTimes.com

NBC and Mazda are integrating promotions for the network's new shows and the automaker's new cars on an NBC-hosted Web site called First Look. In-house promos for new NBC shows, including "E-Ring," "My Name Is Earl" and "Surface," were recut with newly shot scenes from show pilots featuring the Mazda MX-5 sports car and the Mazda 5 minivan.

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