How to update your club to attract a wider membership

07/21/2010 | Club & Resort Business magazine

People nowadays want more than just a golf course and a swimming pool from their country club, writes Diana Mirel. "Members want their club to be like their very own private vacation resort. We have people who come to the club in the morning, and between the spa, the salon, the golf course, the fitness room and the swimming pool, they don't leave until they are finished with dinner," says Jeff Schaffer, membership director of Avalon Golf and Country Club in Ohio. To add to a club's appeal, Mirel suggests creating game rooms that appeal to families and renovating rooms to make them feel like comfy extensions of home.

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