Toymakers woo the Comic-Con crowd

07/21/2011 | New York Times (tiered subscription model), The

San Diego's well-attended Comic-Con annual comic book convention has become a draw for toymakers who use the event to win the affections of the most dedicated fans with special items not available to the general public. Mattel and Hasbro are big exhibitors, and smaller players including Action Figure Xpress, Funko, Mezco Toyz and Entertainment Earth are also showing off product lines.

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