Analysis: "Freemium" games, in-app purchases draw VC investments

07/21/2013 | TechCrunch

The success of King (the studio behind Candy Crush Saga) and Supercell (Clash of Clans) with free-to-play titles is sparking interest among venture capitalists because such games can generate significant amounts of in-application purchases, Victoria Ho writes. During the first six months of this year, VCs put $224 million into mobile game companies (including $130 million for Supercell alone), compared with $107 million in the first half of 2012, according to Rutberg & Co. "The takeaway is that mobile gaming has seen a significant increase in venture investment over the 2010-2013 time period as compared to 2007-2009 because of the high-profile successes and exits such as Rovio, Supercell, Ngmoco and Omgpop," Rutberg's Rajeev Chand said.

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