Branded networks that do more than branding

07/22/2009 | CNET

If a company wants to attract customers to its own branded social network, it needs to do better than just spam visitors with ads, writes Don Reisinger, it must offer compelling content that keeps users coming back. For example: Disney's network appeals to children, eBay Neighborhoods let groups review products and discuss topics and MetroTwin connects New Yorkers and London residents around their favorite hangouts.

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