NBCU has ad prices in mind with new exchange

07/22/2011 | MediaPost Communications

NBC Universal is launching its own ad exchange that will allow marketers to select premium display ads for NBCU's digital ad network. NBCU says it hopes having its own exchange will improve pricing, as some third-party ad exchanges have been blamed for drops in ad rates, according to this article.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR