Wal-Mart works with Nielsen on consumer shopping information

07/22/2011 | Drug Store News

Wal-Mart Stores is working with Nielsen to help the retailer glean insight from consumer shopping information. "This expanded relationship with Nielsen will provide Wal-Mart and Sam's Club with deeper insights into customer purchasing -- and unmet needs -- both nationally and in key local markets," said a Wal-Mart official.

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