How do disasters affect hospitals' images?

07/22/2013 | Reuters

San Francisco-area hospitals that treated victims of the Asiana Flight 214 crash this month may have raised their profiles within the community, but hospital officials say they will not use the crash as a fundraising vehicle. Experts say little data exist quantifying the effect of disaster response on donations, but the media coverage allows hospitals to show what they are capable of, says Gerard Anderson of the Center for Hospital Finance and Management at the Johns Hopkins Bloomberg School of Public Health.

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