Just say "no" to these social media mistakes

07/22/2013 | MediaPost Communications

There are five things marketers should avoid in social media use, writes Matthew Witt, executive vice president and director of digital integration at TRIS3CT. Marketers should never change a campaign because of hateful comments, hard-sell through social media or post the same content across all social channels, Witt writes. Not building in flexibility to respond to timely events and jumping on topical bandwagons are two other social no-nos.

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