Lexus is targeting younger motorists with an Instagram-driven campaign that incorporates images from more than 200 users. The combined effort produces a stop-motion film of the 2014 IS model from various angles and tones. "Using a creative platform like Instagram, which has such a strong community, allowed us to introduce the 2014 IS to the target demographic in an unexpected way," said Nancy Hubbell, prestige communications manager at Lexus.
Lexus creates stop-motion film with fans' Instagram images
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