Taco Bell's future doesn't include kids' meals, CEO says

07/22/2013 | USA Today · Los Angeles Times (tiered subscription model)

Taco Bell says it will become the first national fast-food restaurant to completely do away with toys and kids' meals, a segment that accounts for 1.2 billion meals industrywide each year but represents less than 1% of Taco Bell sales. "The future of Taco Bell is not about kids' meals. ... It's fairly inconsistent for an edgy, 20-something brand to offer kids' meals," said Taco Bell CEO Greg Creed.

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USA Today · Los Angeles Times (tiered subscription model)

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