16 tips on word-of-mouth marketing

07/23/2009 | Small Business Trends

Word-of-mouth advertising is the most effective way to drive sales, and it begins with the story a business gives customers. Small-business blogger Zane Safrit offers 16 ways to use customers to spread the word, including doing more of what customers like and less of what they don't want, getting employees to help tell the story, and becoming part of the community.

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