A+E Networks and Scripps Networks Interactive in the second quarter saw strong ad growth for its channels, while spending was down at ESPN, E! and MTV, according to data on agency ad buys compiled by the Standard Media Index. The cable ad spend increased by 4%, while broadcast increased by 5%. However, cable, with 24.3% of the total ad pie, is the single biggest sector, compared with broadcast, digital, print, radio and outdoor.
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