"Despicable Me" game's in-app purchases bring revenue to Universal

07/23/2013 | Mobile Marketing Magazine

The "Despicable Me: Minion Rush" game has hit the 50 million download mark in just four weeks. The game, one of Universal Pictures' promotions for the movie sequel, "Despicable Me 2," has been generating revenue for the studio through in-application purchasing, Alex Spencer writes.

View Full Article in:

Mobile Marketing Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO