"Despicable Me" game's in-app purchases bring revenue to Universal

07/23/2013 | Mobile Marketing Magazine

The "Despicable Me: Minion Rush" game has hit the 50 million download mark in just four weeks. The game, one of Universal Pictures' promotions for the movie sequel, "Despicable Me 2," has been generating revenue for the studio through in-application purchasing, Alex Spencer writes.

View Full Article in:

Mobile Marketing Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
Multiple Locations, SL_Multiple Locations
Austin, TX
Product Marketing Manager-B2C
Austin, TX
Partner Manager
Austin, TX