"Despicable Me" game's in-app purchases bring revenue to Universal

07/23/2013 | Mobile Marketing Magazine

The "Despicable Me: Minion Rush" game has hit the 50 million download mark in just four weeks. The game, one of Universal Pictures' promotions for the movie sequel, "Despicable Me 2," has been generating revenue for the studio through in-application purchasing, Alex Spencer writes.

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