General Mills is looking to boost overall cereal consumption with a website and social media campaign called "Hello, Cereal Lovers" that gives fans a place to exchange recipes and find nutrition information. The campaign sets itself apart in that it doesn't promote exclusively General Mills brands, instead seeking to give consumers a general space to talk about all things cereal. "It is a new framework to consider now that we're in great conversations with the people that buy and enjoy our products," said General Mills' marketing director for cereal, Carla Vernón.
General Mills creates online hub for fans of cereal
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