Marketing expert: Customers are people, too

07/23/2013 | B2B Marketing

To gain customers' loyalty, treat them as individual people, not as mere sources of revenue, writes marketing expert Chris Boorman. That means rolling out personalized marketing programs via e-mail and social media and making sure employees remember their last encounters with customers, he writes. Other tips: Customize loyalty rewards and dedicate staffers to the job of customer service.

View Full Article in:

B2B Marketing

Published in Brief: