EA Sports ads put fans in the game

07/24/2008 | Wall Street Journal (free content), The

A new campaign from Wieden+Kennedy for video game marketer EA Sports features passionate fans in front of the camera speaking about their love of game-playing. The ads were shot by filmmaker and documentarian Errol Morris. The campaign also features spots with athletes Tiger Woods and Tony Parker and hip-hop artist Snoop Dogg.

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Wall Street Journal (free content), The

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