Creating your brand starts with design

07/24/2013 | WebDesignerDepot.com

Building a brand begins with the making of a "visual identity" that helps consumers make associations about your brand, writes Kendra Gaines. Just as celebrities cultivate a certain "look" that tells fans about who they are, brands should strive for visual consistency. Design also helps determine how customers will interact with a brand online, Gaines adds.

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