Mobile-ad focus helps Facebook post "blowout quarter"

Facebook reported 53% higher sales and a profit of $333 million in the second quarter, with mobile-ad revenue accounting for 41% of its total advertising business. Mobile's increased share of revenue -- up from 30% of the total in the first quarter -- was driven by the introduction of new products and models; CEO Mark Zuckerberg added that mobile revenue will soon surpass desktop. Bloomberg Industries analyst Paul Sweeney called the second-quarter report "the blowout quarter that Facebook bulls have been waiting for."

View Full Article in:

Bloomberg · Wall Street Journal (tiered subscription model), The · CIO.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY