3 community-building tips from ConAgra

07/26/2011 | SmartBrief/SmartBlog on Social Media

ConAgra Foods maintains a diverse brand portfolio, and has built online communities around each of its major brands. To cater to different customers' needs, it's vital to listen to what they're saying, find a community manager who's in tune with your fans and create incentives for word-of-mouth and social sharing, ConAgra's Genevieve Mazzeo says.

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