Data firms report positive outlook for group business

07/26/2013 | HotelNewsNow.com

Several data companies say group demand is poised to rebound in growth over the rest of 2013. Data from STR indicate a 3.8% increase in group average daily rate during the first half of 2013 against the same period in 2007. Transient ADR during the same period rose 0.2%. The June 2013 TravelClick North American Hospitality Review reports that overall committed room occupancy for the period between June 2013 and May 2014 is up 2.3% compared with the same period last year, with ADR showing a 3.4% increase.

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