Why lead-nurture programs must adapt to client interactions

07/26/2013 | eMarketer

Marketers are able to collect a wide range of information on clients and customers that interact with their social media accounts, e-mail newsletters and websites, so systems that find leads and foster relationships need to adapt to individual client usage. Marketers should "move away from a one-size-fits-all push-type nurture program" and meet their audience on their preferred platform, Silverpop Product Evangelist Ellen Valentine said.

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