Low-carb "fad" fading?

Signs pointing to a decline in the popularity of the low-carb diet may be good news for some in the food industry, but Kellogg and General Mills are among companies whose inventory of reduced-carb offerings is growing, creating what Kellogg's CEO calls "a bit of a glut of low-carb products in the marketplace." A survey commissioned by Morgan Stanley saw a dip in the second quarter in the number of people reportedly on a low-carb diet. Citrus growers welcomed news of the trend's waning popularity, but a vice president at Low-Carb Living magazine said, "It's too early to say it's over."

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