Coordinate retail channels for greatest rewards

07/27/2009 | eMarketer

Retailers increasingly are focusing on e-commerce, but research shows that they're not always coordinating their channels effectively. However, multichannel shoppers can tend to spend more per purchase than brick-and-mortar or catalog consumers do. "Demanding consumers expect retailers to provide more convenience, flexibility and personalization by leveraging the synergies that come from multiple sales channels," one analyst said.

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