Disney gleans ad effectiveness from facial research

07/27/2009 | NYTimes.com

Disney Media Networks -- which includes cable networks such as ESPN, ABC Family and Disney XD -- is using state-of-the-art technology to study people's faces as they consume editorial content and advertising on the Web. The goal is to learn exactly what types of ads work best on computer and mobile-phone screens.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY