Honest Tea's Goldman: Coke deal has not changed us

07/27/2010 | Wall Street Journal, The

Seth Goldman, CEO and co-founder of Honest Tea, said he "thought about it a lot" before forming a partnership with Coca-Cola, which now owns 40% of the company and will likely acquire all of it. "None of our drinks have gotten sweeter; none of our [ingredients] have gotten cheaper," he said. "When we started we had two fair-trade certified drinks. Now we have 17."

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