Comcast, NBCU offer on-demand ads

07/27/2011 | Reuters · Advertising Age (tiered subscription model)

Chrysler and Kraft are the first major marketers to sign on to Comcast's new ad program for on-demand programming for NBCUniversal channels, including USA Network, E!, Syfy, Bravo and Oxygen. The ads, which for now will run before and after shows, use a "dynamic insertion" model that allows their content to be easily updated. So-called "mid-roll" ads will be offered starting in the fall.

View Full Article in:

Reuters · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA